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Abstract
Encouraging individuals, especially children, to decrease their use of natural resources is critical to creating sustainable communities. I investigated whether children’s environmental views can be positively influenced by watching educational media about conservation. I measured 4-and-5-year-olds’ (N = 56) knowledge, self-efficacy and environmental worry before and after showing them an episode of the PBS show Nature Cat. Children who watched an episode about conservation did not learn significantly more about conservation strategies as compared to a Comparison condition, who watched an episode about dragonflies. There was also no difference between conditions in self- efficacy ratings. Notably, however, children in the Experimental condition were significantly more concerned for the environment at post-test. These findings suggest that exposure to nature-related educational media may increase children’s awareness of environmental problems and concern for the environment.
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